Brand Strategist
ATTRACT AND CONVERT
MORE CLIENTS WITH A
MAGNETIC BRAND
I help entrepreneurs like you win branding battles. With strategy and visuals, I guide your brand from invisible to magnetic, without the drama.
[ Services ]
Diagnostics
Let’s find out what’s really broken.
Brands rarely tell the truth. I run the tests, read the symptoms, and hand you the real diagnosis. You’ll finally know what’s working, what’s not, and why your logo isn’t the real problem.
Positioning
Stop hiding. Start leading.
Think of this as brand GPS. We figure out where you should stand in the market so you’re not just shouting into the void hoping someone recognizes your voice.
Brand Strategy
Goodbye chaos, hello clarity.
A practical game plan, minus the buzzwords. We map how your brand attracts, convinces, and survives, so you can stop improvising and start looking like you know what you’re doing.
Visual ID
Beauty with a backbone.
Looks matter. But only when they mean something. I design identities that stick, attract, and tell your story so your brand isn’t just pretty, it’s powerful.
[ Work ]
Click on the icons to visualize projects
Brand Boards
Digital Health Report
Music Festival
Mobile App
Dr. JoĂŁo Palmieri
Clinical Director
Palmieri Odontology
"The support of a professional like Eduardo was essential. Combining a name that carried our more than 20 years of experience with an extremely contemporary design certainly contributed to strengthening our brand."
Dr. Danglades Eid
CEO / Dermatologist
Dermanuance Dermatology
"I thought the brand should convey the concepts of seriousness, professionalism, and sophistication—all with a touch of subtlety. The result of the logo and visual identity was incredible and is definitely one of the pillars of the company’s image and success."
Dr. Sabri Lakhdari
Technical Director / Geriatrician
Cronos Clinic
"Eduardo has been our consultant and responsible for creating our brand and all graphic materials since 2001. His work has received great praise! He is one of the rare professionals who can combine technical expertise with good taste and a broad marketing vision."
Mariana Scussel
Director / Nurse
Ampara CareTakers
"I was looking for something modern that could express elegance and confidence in a refined and sophisticated way. He created wonderful materials while providing support and consulting throughout the entire process of developing and applying the visual identity. I am extremely pleased with the result!"
[ FAQ ]
[ About ]
Eduardo Raggi
Brand Strategist and Sr. Art Director with 15+ years of experience creating insight-driven, award-winning campaigns across advertising and tech. Founder of two startups focused on UX/UI and product design. Proven ability to blend storytelling, design, and customer insights across digital, video, and print media. I help brands of all sizes meet their goals and engage with their audiences.
Take a quick 2 minute survey and download my FREE basic branding guide đź“™ to help you get started today!
[ Contact ]
DISCLAIMERThe consultancy provides guidance and suggestions for brand development and management, which should be adapted to each individual’s or company’s reality and circumstances. There are no guarantees that you or your business will become more profitable, but there is certainty in practices that foster positive results.
Eduardo Raggi Consultoria & Marketing Ltda. ® 2025
When I lived and studied in New York during the 1990s, my college required me to take a blood test. The results came in a sealed envelope. At the time, the internet was still in its infancy, and labs didn’t use it the way they do today.Out of curiosity, I opened the envelope to see the results. The text, numbers, and medical notes were indecipherable. The document clearly wasn’t made for someone like me to understand. That moment sparked the challenge of redesigning it.That’s how the Bludworks Graphic Report was born. By transforming the printed report into a visual interpretation, it became much easier to understand what the results actually meant. I solved a personal problem in a way that addressed an issue affecting thousands of people.One of Brazil’s Top 5 laboratories was impressed by the solution, and the Bludworks Graphic Report became a reality. In 2024, the company was acquired by a German health tech startup.
PorĂŁo do Rock (Rock Basement) is a music festival in BrasĂlia, DF, running for over two decades, showcasing national and international artists and drawing thousands of fans nationwide.Each year, the festival refreshes its visual identity to capture the diversity of musical styles and its evolving audience.I was tasked with designing the logo and visual identity. I incorporated contemporary trends like triangular background effects and blended classic rock symbols—skulls and guitars—into the typography, creating an indie/hipster aesthetic.I also embraced the emerging polygon trend, using textured, irregular hexagons to evoke the “worn” look of band gear—scratched suitcases and instruments. The result was a brand that deeply connected with the audience, embodying the festival’s vibrant spirit.
CoronaScan was a mobile application designed to detect people carrying the Covid-19 virus using the Bluetooth connection of smartphones.HOW IT WORKSAfter registering and logging in, the user would answer a questionnaire designed to determine their potential for contagion. In the case of infection, the app would detect the infected person within a 10-meter radius and issue an alert. The app’s functionality relied on the interaction between enabled Bluetooth connections and the results of the questionnaire.THE BRANDThe name CoronaScan is self-explanatory and easy to understand. The graphic element is an irregular shape referencing a microorganism as seen under a microscope. The layout, typography, and color palette work consistently with the logo, making the app easier to use while serving its ultimate goal: preventing the spread of contagion.
Brand boards
Your brand is more than just a logo — it’s the trust, care, and professionalism that your clients feel. Brand Boards bring all of this together into a clear and cohesive visual system.Each board includes a color palette, typography, imagery style, icons, and logo variations — creating a guide for how your brand should communicate across websites, social media, print materials, and client interactions.With a well-defined Brand Board, your business becomes instantly recognizable, builds trust, and forges an emotional connection with customers. It’s not just about looking good — it’s about conveying reliability, inspiring confidence, and supporting real growth.